Friday, October 24, 2008

Airlines & Hotels going opposite direction in Loyalty!

In this tough economy.. the two major pillars in the Travel industry are going two different directions...

COLLOQUY Article

A travel article in the New York Times asks: "Given that both
airlines and hotels have been hit by the slowing economy, why the
disparity between their approaches to serving their best customers, the
frequent travelers?" The answer has a lot to do with competition. The
article states: "As hotel chains have proliferated, the industry has
become increasingly competitive."

If hotels ran on jet fuel would they, could they be as generous?

Here is a NewYorkTimes article on this topic.

My Views

I think the primary reason being the mix of Fix and Variable Costs and also the competition.

Fixed Cost for entering into Airline sector is so huge that you hardly find any new players entering in the established markets. On the other hand, in the Hotel industry, the Fixed costs are not as astronomical as in Airline industry.

The sheer number of available hotels and rooms make them competitive even for survival.

Airlines know that even if they jack-up prices, new competition is not going to enter the market and for all the existing ones, all are sailing in the same broken boat... so who cares?

On the other hand, though the variable cost in airline industry is considered a small portion (i mean the incremental cost of putting new passenger on a flight is almost nil). But that is true when you have empty seats. And when the jet fuel going through the roof one day and dropping in the sea within 3 months, there is too much uncertainty to keep empty seats. That's why we see so many airlines consolidating flights.. which means no empty seats anymore.

For Hotels, they don't have this problem and their daily running cost is far too less as compared to Airlines.

So given all this, you will see the two industries going completely different direction anyway.


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Wednesday, October 22, 2008

When Frequent Flyer points come to rescue in tough economic times

Post from Frequent flyers redeem miles to beat higher fares

"Airline
customers are cashing in more frequent-flyer awards this year, looking
to avoid higher fares and believing that miles just aren’t worth the
same anymore," reports Business Week. "With so many new ways
to earn miles—on everything from car rentals to groceries—savvy
travelers fear it’ll soon become harder to go where they want, when
they want for free."


"The glamour of the frequent-flyer award has faded," says Jay Sorensen, who ran the loyalty program at Midwest Airlines
and is now an airline consultant. "People are realizing that using
miles to go to Hawaii is a difficult objective," a thought reflected by
InsideFlyer publisher Randy Petersen: "They’re going to Boise,
Decatur and Bakersfield. They’re spending miles on family emergencies
or visiting grandma."


Business Week reports: "Continental Airlines
reports that through July, customers had cashed in 1.34 million awards
this year, up 21 percent from the same period last year."



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Tuesday, October 21, 2008

US Airlines Market looking down a hole

Some latest research suggest that there are lot of people who are refraining from even thinking to travel.. leave aside actual travel :D

Here is some research done by MarketingChartsTwo-thirds (66%) of Americans are concerned about high costs when
planning air travel - including ticket prices and baggage fees, and
more than half are also concerned about delays (56%) and the
possibility of terrorism (53%), according to a national survey conducted by Ipsos on behalf of Access America.


  • Two-thirds (66%) of Americans are concerned about high costs when
    planning air travel - including ticket prices and baggage fees, and
  • more than half are also concerned about delays (56%) and the
    possibility of terrorism (53%), according to a national survey conducted by Ipsos on behalf of Access America.
  • Women (70%) are more likely than men (57%) to be concerned with costs, including ticket prices, baggage fees, and related fees.
  • Women (58%) have a higher propensity than men (51%) to be concerned
    with delays resulting in missed connections and lost vacation time.
  • Women (61%) are much more likely than men (47%) to be concerned about terrorism.
  • Women (56%) are more likely than men (49%) to be concerned with baggage issues, including loss and delay.
  • 45% of women, vs. 39% of men are more inclined to be worry about
    fewer flights to choose from and the onboard comfort and amenities that
    airlines are currently offering.
  • Women (45%) are also more likely than men (36%) to be concerned about airline bankruptcies.


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