Sunday, January 20, 2008
6 Steps to CRM
Six Steps to Remarkable Service
By Kevin Stirtz
January 16, 2008
tips are reminders of what we already know (but we occasionally forget). And
these are useful. But sometimes, we need more than a reminder. Sometimes it´s
helpful to have a system or, at least, some steps to follow.
Here is an easy yet valuable road-map I´ve taught in many of my customer
service seminars. It´s easy to understand but it can be effective in keeping us
on track so we consistently deliver what our customers want from us.
1. Connect with your customer
This is critical. This is where you establish rapport and begin a relationship
with your customer. Connecting means you´re building trust that runs both ways.
Do this by engaging your customer. Start by giving them your name and asking
theirs. Be interested in them and what they want. Ask questions. Listen.
Respond appropriately. Have a conversation with them. Be genuine.
People know when you are genuinely interested in helping them or not. If you
are, they are more likely to respond positively to you and to develop trust
with you. If you are really not interested, they´ll sense it and you´ll have a
much harder time developing the trust you need to help them.
2. Discover what they want
If you have a genuine conversation with your customer, you will discover what
they want. They don´t always know what they want. Or they might have trouble
expressing it. Often people know what they want but they´re unsure how to get
it. That´s where you come in.
By asking pertinent questions and paying attention to the answers, you can
discover a lot about your customer. You can help guide them to getting what
they want. That´s the role you fill and that´s how you keep customers coming
back.
3. Know what you can do
We can´t always give the customer everything they want. Sometimes they want
what we can´t do. Other times, it´s something we choose not to do.
Every business has a niche to fill. That means doing what the business is best
at doing for the customers it can serve best. This step is about "picking
your battles". It´s about choosing the customers who best fit what you can
do well by knowing what you do best.
4. Do it
This sounds easy and maybe it should be. But it´s where many businesses fail.
They fail because they don´t manage the process of planning, doing, measuring
and monitoring well.
To execute well you need to be able to measure what´s important. What gets
measured gets done. So, convert your customer´s wants into actions you can
measure. Then setup a system to measure the outcomes and the actions that
produce them.
5. Follow-up
For customers, this is icing on their cake. It´s true for you too because it´s
easy to do yet it pays huge dividends in customer loyalty.
As you plan your execution phase, make sure you plan a follow-up contact.
Follow-up by phone, email, letter, visit, whatever works. The more direct and
personal the better but make it work for your customer and your company. This
thrills customers because very few companies do it consistently.
6. Thank them
This often gets forgotten. Or it gets treated lightly. Too often when I hear a
"thanks for doing business with us" it sounds phony, forced or
robotic. People often say it out of habit but they put no feeling or
authenticity into it.
So, when you thank your customers, be real about it. Make it genuine. Thank
them in multiple ways, not just once. make sure they know you are grateful for
their business.
Follow these six steps with every customer and you´ll find your level of
customer service will increase dramatically. Coach your employees to understand
and work through these steps (every time) and you´ll see your customer loyalty
and customer retention go through the roof.
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Sunday, January 13, 2008
Loyalty in Automotive Industry
Picking Up Speed in Driving Automotive Customer Loyalty
Good Article on Automotive loyalty, influencing repurchase and recommendations
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Thursday, January 10, 2008
Wednesday, January 9, 2008
List of All Loyalty Programs (from Colloquy)
| Company Name | Program Name | Industry |
| 84 Lumber Co. | 84 Inner Circle | Retail |
| AAA | AAA Diamond Rewards | Financial Services |
| AAA | AAA Diamond Rewards Visa | Financial Services |
| Ace Hardware | Ace Hardware | Retail |
| Ace Hardware Corp. | Ace Contractor Club | Retail |
| Aer Lingus | Aer Lingus Shamrock Rewards MasterCard | Financial Services |
| Aero Delivery | Aero Delivery | Miscellaneous/Other |
| Aeromexico | Aeromexico | Travel |
| Aeromillas de Centroamerica | Aeromillas Easy Vacations | Coalition |
| Air Canada | Air Canada's Aeroplan | Travel |
| Air France | Air France | Miscellaneous/Other |
| Air New Zealand | Air New Zealand | Travel |
| Alamo | Alamo's Business Benefits | Travel |
| Alamo Rent a Car, Inc. | Alamo Rent a Car, Inc. | Miscellaneous/Other |
| Alaska Airlines | Alaska Airlines | Travel |
| Aloha Airlines | Aloha Airlines | Travel |
| Alta Vista | Alta Vista | Miscellaneous/Other |
| Amazon.com | Amazon.com Platinum Visa Card | Financial Services |
| AMC Entertainment Inc. | AMC MovieWatcher | Entertainment/Leisure |
| America Online, Inc. | AOL Visa Rewards | Financial Services |
| America West | America West Flight Fund Visa Business Card | Financial Services |
| America West Airlines | America West Airlines | Travel |
| American Airlines | American Airlines | Travel |
| American Airlines | American Airlines Business ExtrAA Corpor | Financial Services |
| American Express | American Express Golf Card | Financial Services |
| American Express | American Express Membership Rewards | Financial Services |
| America's Best | EyeCare Club | Retail |
| Americas Flower Shops | Americas Flower Shops | Miscellaneous/Other |
| Ameritech Complete Card Visa/MasterCard | Ameritech Complete Card Visa/MasterCard | Miscellaneous/Other |
| Amtrak | Amtrak Guest Rewards MasterCard | Financial Services |
| AOL AAdvantage | AOL AAdvantage | Miscellaneous/Other |
| Arizona Diamondbacks | Arizona Diamondbacks | Entertainment/Leisure |
| AT&T | AT&T | Miscellaneous/Other |
| AT&T | AT&T Rewards | Telecom |
| AT&T | AT&T Universal | Telecom |
| Auto-By-Tel's | Auto-By-Tel's | Miscellaneous/Other |
| Avantel | Avantel Bonus Hogar | Miscellaneous/Other |
| BabyMint | BabyMint | Coalition |
| Baja Fresh Mexican Grill | Baja Fresh Carta Baja Rewards | Miscellaneous/Other |
| Banana Republic (Gap Inc.) | Banana Republic | Retail |
| Banco Popular | Banco Popular Premia | Financial Services |
| BancorpSouth | BancorpSouth's Travel Rewards | Financial Services |
| Bank of America | Alaska Airlines Check Card | Travel |
| Bank of America | BoA America West Check Card | Miscellaneous/Other |
| Bank of America | BoA U.S. Airways Visa Check Card | Financial Services |
| Bank of America | boa-keep the change | Financial Services |
| Bank of Montreal | Mosaik MasterCard | Financial Services |
| Bank One Corporation | Bank One/Visa Check Card | Financial Services |
| Barnes & Noble | Barnes & Noble | Retail |
| Barnes & Noble | Barnes & Noble | Retail |
| Bata Co. | Bata Klub | Retail |
| Baymont Inns & Suites | Baymont Inns Guest Ovations | Miscellaneous/Other |
| Baymont Inns & Suites | Baymont Inns Guest Ovations MasterCard | Miscellaneous/Other |
| BC Telecom * | BC Telecom * | Miscellaneous/Other |
| Beam Global Spirits & Wine, Inc. | Maker’s Mark Ambassadors Club | Entertainment/Leisure |
| Belk, Inc. | Belk Select | Retail |
| Best Buy | Best Buy Reward Zone | Retail |
| Best Western | Best Western | Travel |
| Bharat Petroleum Corp., Ltd. | Petro Card | Financial Services |
| Big Dog Sportswear's | Big Dog Sportswear's | Retail |
| Big Dog Sportswear's | Big Dog Sportswear's | Retail |
| Big Steaks Management, Inc. | Big Steaks Management | Entertainment/Leisure |
| Big Y Foods, Inc. | Big Y Foods Inc., | Grocery/CPG/Fuel Retail |
| Bittime | Bittime's Trocamania | Miscellaneous/Other |
| BJ's Wholesale Club | BJ's Wholesale Club Platinum MasterCard | Financial Services |
| Blockbuster | blockbuster | Miscellaneous/Other |
| Blockbuster Inc. | Blockbuster Rewards | Retail |
| Bloomingdale's (Federated Dept. Stores) | Federated Department Stores' | Retail |
| Booth Creek Resorts | Booth Creek Resorts | Entertainment/Leisure |
| Boots the Chemist | Boots the Chemist | |
| Borders Group, Inc. | Borders Platinum Visa | Financial Services |
| Borders Group, Inc. | Borders Rewards | Retail |
| Borders Group, Inc. | Borders Rewards Perks and Perks Plus | Retail |
| Borders Group, Inc. | Borders-Waldenbooks Platinum One Visa | Financial Services |
| Borders Group, Inc. | Borders/Bank One Platinum Visa | Financial Services |
| Borders Group, Inc. | Borders/Bank One Platinum Visa | Financial Services |
| Borg-Warner Automotive, Inc. | BWD Rewards II | Travel |
| BP | BP Platinum Visa Card | Financial Services |
| BP and Amoco | BP Multicard | Financial Services |
| British Airways | British Airways | Travel |
| Buddy's Crabs & Ribs | Buddy's Best Buddy Dining Program | Entertainment/Leisure |
| Budget Rent A Car | Budget Rent A Car | Miscellaneous/Other |
| Budget Rent a Car Corporation, | Budget Rent a Car Corporation, | Travel |
| Burger King Corp. | Burger King Corp. | Retail |
| Business Rewards Limited | Business Rewards | Miscellaneous/Other |
| Buy.com | Buy.com Visa | Financial Services |
| Canadian Airlines | Canadian Airlines | Miscellaneous/Other |
| Canadian Blood Services | Canadian Blood Services-Donors For Life | Miscellaneous/Other |
| Canadian Tire's | Canadian Tire's | Retail |
| Canadian Tire's | Canadian Tire's | Retail |
| Canadian Tire's | Canadian Tire's | Retail |
| Capital One | MilesOne Platinum | Financial Services |
| Capital One | MilesOne Platinum | Financial Services |
| Carlton Cards Retail, Inc. | Carlton Cards, The Card Club | Miscellaneous/Other |
| Carnival Cruise Lines | Carnival Cruise Lines | Travel |
| Carnival Cruise Lines | Concierge Club | Travel |
| Casino Aztar | Casino Aztar Rewards Club | Entertainment/Leisure |
| Casino Regina | Casino Regina Players Club | Entertainment/Leisure |
| Cathay Pacific | Cathay Pacific | Travel |
| CBS SportsLine | CBS SportsLine | Miscellaneous/Other |
| Celebrity Cruises | Celebrity Cruises | Travel |
| Celebrity Cruises | Celebrity Cruises | Travel |
| Cendant | TripRewards | Travel |
| Chapters | iRewards | Retail |
| Charlie Brown's Steakhouse | Charlie Browns | Entertainment/Leisure |
| Chart House Enterprise | Chart House Enterprise | Entertainment/Leisure |
| Charter One Financial | Charter One Mega Rewards | Financial Services |
| Chase | Chase | Miscellaneous/Other |
| Chase Bank | Chase Bank Leisure Rewards | Financial Services |
| Chase Bank | Chase Continental Airlines Platinum MC | Financial Services |
| Chase Bank | Chase-Continental Airlines Banking Card | Financial Services |
| Chase Manhattan Bank USA, N.A | Chase Ultimate Rewards | Financial Services |
| Chicago Tribune | Chicago Tribune Subscriber Advantage | Miscellaneous/Other |
| Chico's | Passport Club | Retail |
| Chili's | chilis | Miscellaneous/Other |
| China Southern Airlines | Sky Pearl Club | Travel |
| Choice Hotels International | Choice Privileges | Travel |
| Chrysler Corp. | Chrysler Corp. | Travel |
| Churchill Downs | Churchill Downs* | Entertainment/Leisure |
| CIBC | CIBC Aventura Gold Visa | Financial Services |
| Circuit City & Chase Bank | Circuit City Rewards Visa | Retail |
| CITGO Petroleum Corp. | CITGO Petroleum Corporation | Retail |
| Citi MasterCard | Citi Platinum Select | Financial Services |
| Citibank | Citi CashReturns Card | Financial Services |
| Citibank | Citi Diamond Preferred Rewards Card | Financial Services |
| Citibank | Citi Driver's Edge Platinum Select Card | Financial Services |
| Citibank | Citi Driver's Edge Platinum Select Card | Financial Services |
| Citibank | Citi Driver's Edge Platinum Select Card | Financial Services |
| Citibank | Citi Driver's Edge Platinum Select Card | Financial Services |
| Citibank | Citi PremierPass Card | Financial Services |
| Citibank | Citibank AAdvantage Debit MasterCard | Financial Services |
| Citibank | Citibank ThankYou Network | Financial Services |
| ClickRewardsCRC | ClickRewards | Miscellaneous/Other |
| ClubMom | ClubMom | Coalition |
| Cole Hardware | Cole Hardware (Ace Hardware Store franchisee) | Retail |
| Comcast Cellular, Inc. | comcast | Miscellaneous/Other |
| CompUSA | CompUSA Network | Miscellaneous/Other |
| Continental Airlines | Continental | Travel |
| Costco Wholesale Corporation | Costco Business Card for Small Business | Financial Services |
| Costco Wholesale Corporation | Costco Cash Rebate Credit Card | Financial Services |
| Cracker Barrel Old Country Store | Cracker Barrel Old Country Store | Miscellaneous/Other |
| Cunard World Lines | Cunard World Lines | Travel |
| CVS Pharmacy | CVS ExtraCare Plus | Retail |
| Damark's | Damark's | Retail |
| Day-Timers Inc., | Day-Timers Inc., | Miscellaneous/Other |
| Delta | Delta | Travel |
| Delta Air Lines | Delta SkyMiles American Express | Financial Services |
| Desert Diamond Casino | Desert Diamond Club | Entertainment/Leisure |
| Dick's Sporting Goods | Dick's ScoreCard | Retail |
| Dillard's | Dillards' | Retail |
| Diners Club International | Diners Club Club Rewards | Financial Services |
| Dining a la Card | Dining a la Card | Miscellaneous/Other |
| Dollar Rent A Car | Dollar Rent A Car | Travel |
| Dollar Rent A Car | Silver Dollar Club | Travel |
| Dorothy Lane Market | Club DLM | Grocery/CPG/Fuel Retail |
| Dorothy Lane Market | DLM Kids' Club | Retail |
| Dotz | Dotz | Coalition |
| DSW | DSW Rewards and DSW Premier Rewards | |
| Duane Reade | Duane Reade Dollar Rewards | Retail |
| EchoStar Communications Corp. | ClubDISH | Entertainment/Leisure |
| Eddie Bauer | Eddie Bauer | Miscellaneous/Other |
| EdExpress | EdExpress | Coalition |
| Equity Retirement Rewards | Equity Rewards | Miscellaneous/Other |
| e-Rewards | e-Rewards | Miscellaneous/Other |
| ESPN Credit Card Services | ESPN Total Access Visa | Financial Services |
| Executive Inn | Executive Rewards Club | Travel |
| Expedia, Inc. | Expedia Thank You Network | Coalition |
| Famous Footwear's | Famous Footwear's | Retail |
| Farmer Jack | farmerjack | Grocery/CPG/Fuel Retail |
| FIDECOM SA | s'Miles | Coalition |
| FIDECOM SA | s'Miles | Coalition |
| FIDECOM SA | s'Miles | Coalition |
| FIDECOM SA | s'Miles | Coalition |
| FIDECOM SA | s'Miles | Coalition |
| Fifth Third Bank | Fifth Third MasterCard Rewards | Financial Services |
| Finagle A Bagle | Finagle A Bagel | Entertainment/Leisure |
| Finnair | Finnair | Travel |
| Finnair | Finnair Junior | Travel |
| First Data Corp. | First Data Corp. | Miscellaneous/Other |
| First USA | Sallie Mae Visa | Miscellaneous/Other |
| Fly Buys | Fly Buys Australia | Coalition |
| Fly Buys | Fly BuysNew Zealand | Coalition |
| Food Lion | Food Lion | Grocery/CPG/Fuel Retail |
| Forbes | Forbes Platinum Visa/MasterCard | Financial Services |
| Ford Mexico | Ford Mexico | Travel |
| Frank's Nursery & Crafts | Frank's Nursery & Crafts | Miscellaneous/Other |
| Fred Meyer | Fred Meyer Rewards | Retail |
| Fred Meyer | Fred Meyer Rewards MasterCard | |
| Freebie Inc. | Freebie | Coalition |
| Frontier Airlines | Frontier MasterCard | Financial Services |
| Gap, Inc. | Gap | Retail |
| Garanti Bank | Garanti Bank Bonus Card | Financial Services |
| Garanti Bank | Garanti Bank Flexi Card | Financial Services |
| Garanti Bank | Shop&Miles Visa Card | Financial Services |
| GE Capital | GE Capital | Financial Services |
| General Cinema | General Cinema Credits | Entertainment/Leisure |
| General Cinema | General Cinema Credits | Entertainment/Leisure |
| General Mills | Betty Crocker Catalog Points | Miscellaneous/Other |
| General Mills | Betty Crocker Catalog Points | Miscellaneous/Other |
| General Motors | GM Card | Financial Services |
| General Motors | GM Chase Business Card | Financial Services |
| General Motors | GM Flexible Earnings Card | Financial Services |
| General Nutrition Centers | General Nutrition Centers (GNC) | Retail |
| GiftCertificates.com | GiftCertificates.com | Miscellaneous/Other |
| Gold Points Reward Network | Goldpoints Plus | Coalition |
| Gold Points Rewards | goldpoints | Coalition |
| Golf Galaxy | Golf Galaxy | Retail |
| Great Atlantic & Pacific Tea | A&P | Grocery/CPG/Fuel Retail |
| Green Hills | Green Hills SmartShop | Grocery/CPG/Fuel Retail |
| Grupo Posadas | Fiesta Rewards | Miscellaneous/Other |
| GTE | GTE Customer Link | Miscellaneous/Other |
| Hallmark Cards | Hallmark Crown Rewards | Retail |
| Hallmark, Inc. | Hallmark Keepsake Ornament | Retail |
| Hancock Fabrics | The Fabric Card | Retail |
| Hard Rock Cafe | Hard Rock's Pin Collectors Club | Entertainment/Leisure |
| Hard Rock International, Inc. | All Access | Entertainment/Leisure |
| Harley Davidson Motor Company's | Harley Davidson Motor Company's | Travel |
| Harley-Davidson | Harley-Davidson Visa Card | Financial Services |
| Harley-Davidson | Harley-Davidson Visa Card | Financial Services |
| Harrah’s Entertainment, Inc., | Harrah’s Entertainment, Inc., | Entertainment/Leisure |
| Harrah's | Harrah's Total Rewards Visa | Financial Services |
| Hawaiian Airlines | Hawaiian Airlines | Travel |
| Herberger's | Your Rewards | Retail |
| Hewlett-Packard Company | HP Software Customer Connections | Miscellaneous/Other |
| Hilton Hotels | Hilton HHonors Platinum | Financial Services |
| Hilton Hotels | Hilton HHonors Visa | Travel |
| Hilton Hotels | Hilton HHonors Worldwide | Travel |
| Holland America Line (Carnival subsidiary) | Holland America Line (Carnival subsidiary) | Travel |
| Hollister Co. | Hollister Co. | Retail |
| Hong Kong & Shanghai Banking | HSBC Bonus Rewards Programme | Miscellaneous/Other |
| Hospitality International,Inc. | Hospitality International Inc. | Travel |
| Houlihan's Best Guest | Houlihan's Best Guest | Miscellaneous/Other |
| Howard Johnson's | HoJo's | Miscellaneous/Other |
| Hudson, OH Chamber of Commerce | Hudson Gift Card | Coalition |
| Hudson’s Bay Company | Hbc Rewards | Retail |
| Hudson's Bay Co. | Zellers' | Retail |
| Hudson's Bay Co. | Zellers' | Retail |
| Hyatt Hotels Corporation | Hyatt Gold PassPort | Travel |
| IBM Corp. | IBM Corporation | Miscellaneous/Other |
| IKEA | IKEA family | Retail |
| InterContinental Hotels & Reso | Priority Club Rewards | Travel |
| ipoints | ipoints | Coalition |
| Isle of Capri Casinos Inc. | IsleOne Players Club | Entertainment/Leisure |
| Jacobsons' | Jacobsons' | Miscellaneous/Other |
| Japan Airlines | Japanese Airlines | Travel |
| JCPenney | JCPenney | Miscellaneous/Other |
| Jetsgo | Jetsgo-Jetsmiles | Travel |
| Jewel-Osco | Jewel-Osco Preferred Visa | Miscellaneous/Other |
| Jo-Ann Fabrics | Creative Cash | Financial Services |
| Jo-Ann Fabrics | Jo-Ann Fabrics Visa Creative Cash | Financial Services |
| JPMorgan Chase & Co. | Chase Freedom credit card | Financial Services |
| Kellogg's | Kellogg's EET & ERN | Retail |
| Key Bank | Key Bank Key Growth Solutions | Financial Services |
| KickBack Points LLC | Kickback Points | Travel |
| KidsFutures | KidsFutures | Coalition |
| Kimpton Hotels | Kimpton Hotels - In Touch | Travel |
| Kingsoopers | kingsoopers | Grocery/CPG/Fuel Retail |
| Kirkland's, Inc. | Kirkland's Card | Retail |
| KLM Royal Dutch Airlines | KLM Royal Dutch Airlines | Travel |
| Kmart | Kmart | Retail |
| Kmart/BlueLight.com | BlueLight.com BlueLight Rewards | Miscellaneous/Other |
| Kodak Professional (Eastman Kodak Company) | Kodak Professional (Eastman Kodak Company) | Miscellaneous/Other |
| Kohl's | Kohl' | Retail |
| Kroger Co. | Kroger | Financial Services |
| L.L. Bean | L. L. BEAN | Financial Services |
| LA Dodgers | LA Dodgers | Entertainment/Leisure |
| La Quinta | LaQuinta_Returns | Travel |
| LatinPass | LatinPass | Travel |
| Lavtech.com Corp. | Lavtech.com Corp | Miscellaneous/Other |
| Lee Auto Parts | Lee Auto Parts | Retail |
| Lettuce Entertain You Enterpri | Lettuce Entertain You Enterprises, Inc. | Entertainment/Leisure |
| Library Pharmacy | Library Pharmacy | Miscellaneous/Other |
| Linens 'n Things | Linens-n-Things Credit Card | Retail |
| Loyalty Management Group Canad | Air Miles | Coalition |
| Loyalty Management UK Limited | Nectar Coalition | Coalition |
| Lufthansa | Lufthansa | Travel |
| Lycos Inc. | Lycos Inc. | Miscellaneous/Other |
| M&M Meats | M & M Meats | Grocery/CPG/Fuel Retail |
| Macy's/Federated | Macy's/Federated Department Stores' | Retail |
| Malaysia Airlines | Malaysia Airlines | Travel |
| Manchester United | Manchester United RedRewards | Financial Services |
| Mandalay Resorts Group | Mandalay Resorts Group | Entertainment/Leisure |
| Mandalay Resorts Group | Mandalay Resorts Group | Entertainment/Leisure |
| Marriott | Marriott | Travel |
| Marshall Fields | Dayton Hudson Corporation's | Retail |
| MasterCard | MasterCard Business Bonuses | Financial Services |
| Maxell Corporation of America | Maxell Corporation of America | Miscellaneous/Other |
| McDonald's | McDonald's McBreak Card | Miscellaneous/Other |
| Medcenter One Health Systems | Good for You! | Miscellaneous/Other |
| Meijer | Meijer | Grocery/CPG/Fuel Retail |
| Melange, Inc. | Melange, Inc. | Entertainment/Leisure |
| Men’s Wearhouse | Men’s Wearhouse Perfect Fit Program | Retail |
| Metropolitan Hotel | M Club | Travel |
| Mexicana Airlines | Mexicana Airlines | Travel |
| MGM Mirage | MGM Mirage | Entertainment/Leisure |
| MGM Mirage | MGM Mirage Players Club | Entertainment/Leisure |
| Miami Heat | Miami Heat Chase Ultimate Fan Rewards Ca | Entertainment/Leisure |
| Midwest Express | Midwest Express | Travel |
| MilePoint.com | MilePoint.com | Miscellaneous/Other |
| MileSource.com | MileSource.com | Miscellaneous/Other |
| MoreRewards Singapore Pte Ltd | MoreRewards | Coalition |
| MoreRewards Singapore Pte Ltd | MoreRewards | Coalition |
| Mothers Work, Inc. | Futuretrust | Coalition |
| Music123 | Music123 Back Stage Pass Rewards | Retail |
| MyPoints.com, Inc. | mypoints | Miscellaneous/Other |
| N Scale Supply | N Scale Supply | Miscellaneous/Other |
| NASCAR, Inc. | NASCAR RacePoints | Miscellaneous/Other |
| Nashville Predators | Nashville Predators Ultimate Fan Rewards | Entertainment/Leisure |
| National | National Emerald Club | Travel |
| National Airlines | National Airlines National Comps | Miscellaneous/Other |
| National Record Mart | National Record Mart's (NRM) Passport Preferred Member Program | Miscellaneous/Other |
| Neiman Marcus | Neiman Marcus's InCircle program | Retail |
| Nestlé Prepared Foods Company | Stouffer’s Dinner Club | Miscellaneous/Other |
| NextCard Inc. | NextCard Rewards | Miscellaneous/Other |
| Nintendo | Nintendo's My Nintendo | Entertainment/Leisure |
| Nordstrom, Inc. | Nordstrom Bank Visa Check Card | Financial Services |
| Nordstrom's | Nordstrom' | Retail |
| Northwest Airlines | Northwest Airlines | Travel |
| Northwest Airlines | NWA.com Club | Miscellaneous/Other |
| Norwegian Cruise Lines | Norwegian Cruise Lines | Travel |
| Office Depot | Office Depot Advantage | Retail |
| Office Depot, Inc. | Office Depot Platinum Visa | Financial Services |
| Office Max | Office Max | Retail |
| Office Max | Office Max MaxPerks | Retail |
| Ojibwa Casino Resort | Ojibwa Casino Players Club | Entertainment/Leisure |
| Ojibwa Casino Resort | Ojibwa Casino Players Club | Entertainment/Leisure |
| Old Navy (Gap Inc.) | Old Navy Rewards | Media |
| On-Airport Parking | ON-airport parking | Miscellaneous/Other |
| Palm Restaurant, The | Palm Restaurant 837 Club | Entertainment/Leisure |
| Pampers | Pampers Perks | Miscellaneous/Other |
| Park Place Entertainement | Caesars Entertainment MasterCard | Financial Services |
| Park Place Entertainment, Inc. | Park Place Connection Card | Entertainment/Leisure |
| Pathmark Stores Inc. | Pathmark Advantage Club | Grocery/CPG/Fuel Retail |
| Payback | Payback | Coalition |
| Pepsi-Cola | Pepsistuff.com | Miscellaneous/Other |
| Petro-Canada | Petro-Canada | Retail |
| Pharmavite LLC | Club Olay | Miscellaneous/Other |
| Phillips Restaurants: | Phillips Restaurants: | Entertainment/Leisure |
| Pier 1 Imports, Inc. | Pier 1 Imports, Inc. | Retail |
| Piggly Wiggly | Piggly Wiggly Greenbax | Grocery/CPG/Fuel Retail |
| PinPoint | Pinpoint | Coalition |
| Pitney Bowes | Pitney Bowes | Financial Services |
| Pizza Hut, Inc. | Pizza Hut VIP Program | Entertainment/Leisure |
| Plusliner Express Coach | Plusliner Loyalty Programme | Miscellaneous/Other |
| PowerCard | PowerCard | Coalition |
| Prefiero | Prefiero | Coalition |
| Procter & Gamble | Luvs (P&G) | Miscellaneous/Other |
| Provident Bank (Cincinnati) | Provident Bank (Cincinnati) | Miscellaneous/Other |
| Pumper's Premium Stores Inc. | Pumper's | Miscellaneous/Other |
| Qantas Airways | Qantas Airways | Travel |
| Qantas Airways | Qantas Airways | Travel |
| Rainbow Rewards Colorado, Inc. | Rainbow Rewards Colorado, Inc. | Coalition |
| Ralphs Grocery Company | Ralphs Grocery Company | Grocery/CPG/Fuel Retail |
| Ramada Inns | Ramada Inns | Miscellaneous/Other |
| RBC Royal Bank | Royal Bank of Canada | Financial Services |
| Recreational Equipment, Inc. | REI Bankcard | Financial Services |
| Red Roof Inns | redroof_redicard | Travel |
| REI | REI Co-Op | Retail |
| Resorts Atlantic City | Resorts Destination Casino Club | Entertainment/Leisure |
| Resorts Atlantic City | Resorts Players Club | Miscellaneous/Other |
| Restaurant Development Group | Restaurant Development Group | Entertainment/Leisure |
| Restaurant Development Group | Restaurant Development Group | Entertainment/Leisure |
| Rite Aid | Rite Aid | Retail |
| Rodd Hotels & Resorts | Rodd Equity Club | Travel |
| Rogers Cable | Rogers Cable's | Telecom |
| Rosinter Restaurants | Rosinter Honored Guest | Entertainment/Leisure |
| Royal Caribbean Cruises Ltd. | Royal Caribbean Cruises Ltd. | Travel |
| Royal Caribbean Cruises Ltd. | Royal Caribbean Visa | Financial Services |
| Royal Philips Electronics | Philips Platinum Visa | Financial Services |
| Safeway, Inc. | Safeway Club Card | Grocery/CPG/Fuel Retail |
| Sainsbury | Sainsbury | Grocery/CPG/Fuel Retail |
| Saks Department Store Group | Club Libby Lu | Retail |
| Saks Fifth Avenue | Saks Fifth Avenue’s World Elite MC | Financial Services |
| Saks Fifth Avenue’s | Saks Fifth Avenue’s SaksFirst | Retail |
| Seagate Technology | Seagate Technology | Miscellaneous/Other |
| Sears | Sears | Retail |
| Sears | Sears KidVantage Club | Retail |
| Sears | Sears: | Miscellaneous/Other |
| Sears Canada | Sears Club | Retail |
| Seattle Mariners MLB Team | Seattle Mariners | Miscellaneous/Other |
| Shell U.K. Oil Products | Shell Drivers’ Club | Grocery/CPG/Fuel Retail |
| Shoppers Drug Mart Inc. | Shoppers Drug Mart Inc. | Retail |
| Shreiber Foods International | Ambrosia Chef's Rewards | Entertainment/Leisure |
| Siman | Siman Rombos de Oro | Retail |
| Simon DeBartolo Group | Simon DeBartolo Group | Miscellaneous/Other |
| Sizzler | Sizzler Grill Card | Entertainment/Leisure |
| Sloan Valve Company | Sloan Value Alliance Club | Miscellaneous/Other |
| SmarterKids | Smarter Discount Rewards | Retail |
| Sony and Citibank | Sony Card | Travel |
| Southwest Airlines | Southwest Airlines | Travel |
| Spectrum Foods Inc. (San Francisco) | Spectrum Foods Inc. (San Francisco) | Miscellaneous/Other |
| Speedway SuperAmerica LLC | Speedway Speedy Rewards | Grocery/CPG/Fuel Retail |
| Sperry & Hutchinson Co. | Greenpoints | Coalition |
| Spiegel | SPIEGEL | Miscellaneous/Other |
| Sprint | Sprint | Telecom |
| Sprint | Sprint Callers' Plus Rewards & Benefits Program | Miscellaneous/Other |
| Sprint Communications | Sprint | Telecom |
| Sprint Communications | Sprint Business Rewards | Telecom |
| Staples. Inc. | Staples Rewards (2007 Relaunch) | Grocery/CPG/Fuel Retail |
| Starbucks Coffee Company | Starbucks Duetto Card | Entertainment/Leisure |
| Start Sampling Inc. | Start Sampling Inc. | Miscellaneous/Other |
| START, Inc. | START, Inc. | Miscellaneous/Other |
| Starwood Hotels | Starwood Hotels' | Travel |
| Starwood Preferred Guest Credi | Starwood Preferred Guest Credit Card | Financial Services |
| State Farm | State Farm Visa | Financial Services |
| Stockback | Stockback | Coalition |
| Stratosphere Hotel & Tower | Stratosphere Casino Players Club | Entertainment/Leisure |
| Student Marketing, Inc. | Student Crew Card | Coalition |
| Subaru of America, Inc. | Subaru Platinum MasterCard | Financial Services |
| Suncoast Motion Picture Company | Suncoast Motion Picture Company, | Miscellaneous/Other |
| Super 8 | Super 8 VIP Club | Miscellaneous/Other |
| SuperFresh | SuperFresh Club Fresh | Grocery/CPG/Fuel Retail |
| SuzyKats.com | Suzykats.com | Miscellaneous/Other |
| Swissair | Swissair | Miscellaneous/Other |
| T.J. Maxx | TJX Visa | Financial Services |
| Talbots, Inc. | Talbots, Inc. | Retail |
| Target Corporation | Target Visa | Financial Services |
| Tavistock Restaurants, LLC | California Cafe | Entertainment/Leisure |
| TeleRewards | TeleRewards | Miscellaneous/Other |
| Tesco | Tesco | Miscellaneous/Other |
| TGI Friday's Inc. | TGI Friday's Inc. | Entertainment/Leisure |
| The AirMiles Travel Company | AirMiles Qatar | Coalition |
| The AirMiles Travel Company | AirMiles UK | Coalition |
| The Coca-Cola Company | My Coke Rewards | Grocery/CPG/Fuel Retail |
| The Cure Card | Cure Card | Coalition |
| The Great Indoors | Great Indoors Gold MasterCard, The | Financial Services |
| The Hertz Corp. | Hertz #1 Club Gold | Travel |
| The Levy Restaurants | Levy Restaurants | Entertainment/Leisure |
| The Limited | Limited StyleCard | Miscellaneous/Other |
| The Mark of the Quad Cities | Quad City Mallards Quacker Backer | Entertainment/Leisure |
| The Mark of the Quad Cities | Quad City Mallards Quacker Backer | Entertainment/Leisure |
| The Musicland Group | Musicland Stores Corporation | Retail |
| The Venetian Resort Hotel Casi | Venetian Players Club | Entertainment/Leisure |
| The Woodwind & Brasswind | The Windwind & Brasswind Rewards Program | Retail |
| Thriftway/Provident Bancorp | Thriftway/Provident Bancorp | Miscellaneous/Other |
| Tic Tac | Tic Tac 2 | Miscellaneous/Other |
| Timex India | Club Timex | Miscellaneous/Other |
| Toronto-Dominion Bank | GM Card Earnings Program | Financial Services |
| Tortilla, Inc. | Tortilla, Inc. | Miscellaneous/Other |
| Toys "R" Us, Inc. | Toys R Us/Babies R Us MasterCard | Retail |
| TransMedia Network Inc. | TransMedia Network Inc. | Entertainment/Leisure |
| Travelocity | Travelocity VIP Program | Miscellaneous/Other |
| Travelocity | Travelocity World MasterCard | Financial Services |
| Travelocity, Inc. | Travelocity Rewards Mastercard | Financial Services |
| Travelocity.com Inc. | Travelocity.com Inc. | Miscellaneous/Other |
| Travelodge (Cendant) | Travelodge Miles | Miscellaneous/Other |
| Tropicana Casino and Resort | Tropicana?s Diamond Club | Entertainment/Leisure |
| True Value Hardware | True Value True Rewards | Retail |
| TWA | TWA | Miscellaneous/Other |
| U.S. Bancorp | Cash Bonus Visa Check Card | Financial Services |
| U.S. Bancorp | Gymboree Visa Platinum Card | Retail |
| United Airlines | United Airlines | Travel |
| United Airlines | United Airlines | Travel |
| United Airlines | United Airlines Mileage Plus Visa | Financial Services |
| Universal Entertaiment | Univeral Entertainment Platinum MasterCa | Financial Services |
| Universal Studios Co-branded Credit Card | Universal Studios Co-branded Credit Card | Miscellaneous/Other |
| Upromise | Upromise | Coalition |
| US Airways | US Airways | Travel |
| Vail Resorts Management Co. | PEAKS | Entertainment/Leisure |
| Value America | Value America | Miscellaneous/Other |
| Vanguard Airlines | Vanguard Airlines | Miscellaneous/Other |
| VARIG Airlines | VARIG Smiles Program | Travel |
| Verizon Communications | Verizon Communications | Telecom |
| Virgin Atlantic | Virgin Atlantic | Travel |
| Volkswagen | Volkswagen | Travel |
| Volkswagen of America, Inc. | Volkswagen Bank One Platinum Visa Card | Financial Services |
| W.W. Grainger, Inc. | W.W. Grainger, Inc. | Miscellaneous/Other |
| Waldenbooks | Waldenbooks | Retail |
| Wal-Mart | Wal-Mart MasterCard | Financial Services |
| Walt Disney Company, The | Disney Visa | Financial Services |
| Walt Disney Company's | Walt Disney Company's | Miscellaneous/Other |
| WebMiles | WebMiles | Miscellaneous/Other |
| WebVan | WebVan | Miscellaneous/Other |
| Wegmans | Wegman's Shoppers Club | Grocery/CPG/Fuel Retail |
| Weis, Kings, & Mr.Z's Markets | Weis Preferred Shopper | Grocery/CPG/Fuel Retail |
| Wells Fargo | Wells Fargo Rewards | Financial Services |
| West Marine | West Marine | Retail |
| West Side Charlies | West Side Charlies Cue Card | Entertainment/Leisure |
| Wickes, Inc. | Wickes Advantage Program | Retail |
| Williams-Sonoma Inc. | west elm design dollars | |
| Wingate (Cendant) | Wingate U1 Frequent Traveler Club | Miscellaneous/Other |
| Winn-Dixie | Winn-Dixie Customer Rewards Card | Grocery/CPG/Fuel Retail |
| WNNX 99X Atlanta | WNNX 99X Atlanta | Entertainment/Leisure |
| WNNX 99X Atlanta | WNNX 99X Atlanta | Entertainment/Leisure |
| Wolfgang Puck Food Company Inc. | Wolfgang Puck Food Company Inc. | Miscellaneous/Other |
| Wyndham Hotels & Resorts | Wyndham By Request | Travel |
| Yahoo! | Yahoo! | Miscellaneous/Other |
| Yahoo, Inc. | Yahoo Visa | Financial Services |
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