Showing posts with label Airline. Show all posts
Showing posts with label Airline. Show all posts

Friday, October 24, 2008

Airlines & Hotels going opposite direction in Loyalty!

In this tough economy.. the two major pillars in the Travel industry are going two different directions...

COLLOQUY Article

A travel article in the New York Times asks: "Given that both
airlines and hotels have been hit by the slowing economy, why the
disparity between their approaches to serving their best customers, the
frequent travelers?" The answer has a lot to do with competition. The
article states: "As hotel chains have proliferated, the industry has
become increasingly competitive."

If hotels ran on jet fuel would they, could they be as generous?

Here is a NewYorkTimes article on this topic.

My Views

I think the primary reason being the mix of Fix and Variable Costs and also the competition.

Fixed Cost for entering into Airline sector is so huge that you hardly find any new players entering in the established markets. On the other hand, in the Hotel industry, the Fixed costs are not as astronomical as in Airline industry.

The sheer number of available hotels and rooms make them competitive even for survival.

Airlines know that even if they jack-up prices, new competition is not going to enter the market and for all the existing ones, all are sailing in the same broken boat... so who cares?

On the other hand, though the variable cost in airline industry is considered a small portion (i mean the incremental cost of putting new passenger on a flight is almost nil). But that is true when you have empty seats. And when the jet fuel going through the roof one day and dropping in the sea within 3 months, there is too much uncertainty to keep empty seats. That's why we see so many airlines consolidating flights.. which means no empty seats anymore.

For Hotels, they don't have this problem and their daily running cost is far too less as compared to Airlines.

So given all this, you will see the two industries going completely different direction anyway.


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Wednesday, October 22, 2008

When Frequent Flyer points come to rescue in tough economic times

Post from Frequent flyers redeem miles to beat higher fares

"Airline
customers are cashing in more frequent-flyer awards this year, looking
to avoid higher fares and believing that miles just aren’t worth the
same anymore," reports Business Week. "With so many new ways
to earn miles—on everything from car rentals to groceries—savvy
travelers fear it’ll soon become harder to go where they want, when
they want for free."


"The glamour of the frequent-flyer award has faded," says Jay Sorensen, who ran the loyalty program at Midwest Airlines
and is now an airline consultant. "People are realizing that using
miles to go to Hawaii is a difficult objective," a thought reflected by
InsideFlyer publisher Randy Petersen: "They’re going to Boise,
Decatur and Bakersfield. They’re spending miles on family emergencies
or visiting grandma."


Business Week reports: "Continental Airlines
reports that through July, customers had cashed in 1.34 million awards
this year, up 21 percent from the same period last year."



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Tuesday, October 21, 2008

US Airlines Market looking down a hole

Some latest research suggest that there are lot of people who are refraining from even thinking to travel.. leave aside actual travel :D

Here is some research done by MarketingChartsTwo-thirds (66%) of Americans are concerned about high costs when
planning air travel - including ticket prices and baggage fees, and
more than half are also concerned about delays (56%) and the
possibility of terrorism (53%), according to a national survey conducted by Ipsos on behalf of Access America.


  • Two-thirds (66%) of Americans are concerned about high costs when
    planning air travel - including ticket prices and baggage fees, and
  • more than half are also concerned about delays (56%) and the
    possibility of terrorism (53%), according to a national survey conducted by Ipsos on behalf of Access America.
  • Women (70%) are more likely than men (57%) to be concerned with costs, including ticket prices, baggage fees, and related fees.
  • Women (58%) have a higher propensity than men (51%) to be concerned
    with delays resulting in missed connections and lost vacation time.
  • Women (61%) are much more likely than men (47%) to be concerned about terrorism.
  • Women (56%) are more likely than men (49%) to be concerned with baggage issues, including loss and delay.
  • 45% of women, vs. 39% of men are more inclined to be worry about
    fewer flights to choose from and the onboard comfort and amenities that
    airlines are currently offering.
  • Women (45%) are also more likely than men (36%) to be concerned about airline bankruptcies.


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Thursday, July 31, 2008

Airline Cost Cutting: The Axe is on Lounges

"United Airlines announced this month that it was
shutting four of its 38 Red Carpet clubs, after closing three others in
the United States and overseas in the last few years," reports the New York Times. "Delta recently closed nine of its 47 Crown Rooms in the United States and abroad, while both American Airlines and US Airways are closing one club each."


Recent and upcoming closures of at least one lounge:

  • US Airways (Baltimore-Washington International)
  • United (Cleveland; Hartsfield-Jackson Atlanta International;
    Baltimore; Dallas Fort Worth International; Minneapolis St. Paul
    International; Sydney, Australia; and London Heathrow Airport)
  • Delta (Boston; Cincinnati; Kansas City, Missouri; Seattle; San
    Juan, Puerto Rico; Phoenix; Denver; Honolulu; and London Gatwick
    Airport)
Source : Click Here
Source : COLLOQUY

When Loyalty Program Saves the Airline: United Story

UAL Corporation, the holding company whose primary subsidiary is United Airlines, has announced that it has reached an agreement in principle with its Mileage Plus co-branded bank card partner, Chase Bank, and Paymentech, one of its credit card processors, to extend the term of their respective agreements.



As part of the transaction, United will receive a payment of $600
million from Chase, which relates to the advance purchase of
frequent-flyer miles and the extension of the contract. The company
also expects this transaction will improve cash flow by about $200
million in the next two years.


In addition, the level of reserve or holdback that United is
required to maintain under its credit card processing agreement with
Chase / Paymentech L.L.C. has been reduced to $25 million. This
reduction will result in the release of approximately $350 million in
previously restricted cash.


As a result of its agreement with Chase, the company expects to
increase its cash position by approximately $1.2 billion, including $1
billion in the short term and an additional $200 million over the next
two years. Combined with the previously announced approximately $550
million raised from new transactions in the second and third quarters,
the company will have increased its total cash balance by $1.7 billion
and continues to have more than $3 billion in unencumbered hard assets.


Source: United Airlines

Source: COLLOQUY

Thursday, December 27, 2007

FlyerGuide.com (FFP Wiki)

http://flyerguide.com/wiki/index.php/Main_Page

FlyerGuide is the ultimate resource for those who travel A LOT, or who would like to travel A LOT. Created and continually updated by frequent travelers, FlyerGuide is a collaborative effort where all are invited to share what they know about making travel more comfortable, relaxing and rewarding.


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Web Flyer... good help for frequent flyers



Frequent Flyer Funnies - Taxing MilesPowered by ScribeFire.

Economics of Loyalty

Licensing loyalty


Started as a way to keep passengers coming back again and again,
airline loyalty programs have grown into significant cash generators.


Airlines make money off
the programs by selling miles to other companies that want to offer
these miles as a marketing lure. Netflix Inc. (NFLX:
Netflix, Inc, for instance, advertises that new customers earn 1,500 miles for use in
Delta's SkyMiles program when they sign up for the video-rental
service. Netflix pays Delta for those miles; in return, Delta makes a
certain number of seats available for frequent-flier use.


The cash value of these
miles likely is 1 to 2 cents a mile, according to Henry Harteveldt,
Forrester Research airline analyst.


Particularly attractive
to investors are the high margins. One reason for these margins is that
some passengers never redeem their miles -- about 17% in Aeroplan's
case.


That means some of the
mileage sold to third parties are 100% profit. If a passenger does use
those miles to take a flight, the carrier makes a profit on the
difference between what it earned from selling the miles and the price
of a ticket for that seat -- if it were able to sell one.


Aeroplan, for instance,
sells miles to Air Canada, credit card companies and retailers for
about 1.17 Canadian cents each a mile. When customers redeem them, that
costs Aeroplan around 89 Canadian cents a mile.


That cash generation
also makes the units attractive for their airline parents, which
increase cash flow as they sell miles to marketers. In general, most of
a carrier's frequent-flier miles go to third parties rather than as
rewards to customers.


Plus, the programs
provide the carrier with an incentive program to make sure its most
loyal customers come back for more. Losing the ability to manage those
customer relationships is a big risk for carriers considering
separating their loyalty programs.


"The best customer for
American Airlines may not necessarily be the best customer for the
frequent-flier company," said Tom Horton, AMR's chief financial officer.


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Loyalty Spin-off

Tuesday, December 25, 2007

Know your Fare Class / Travel Classbetter

Fare class


Within each travel class there are often different fare classes, relating to ticket or reservation restrictions and used to enhance opportunities for price discrimination.
Passengers within the same travel class receive the same quality of
accommodation and may indeed sit next to each other; however, the price
or restrictions they face for that accommodation will vary depending on
the fare class. Fare classes may also vary by how far ahead the ticket
must be purchased, or how long the length of stay is. For example, full
fare economy class passengers (booking code Y) are usually able to make
changes to their reservation, while discount economy class passengers
in the lowest booking code usually have tickets that are
non-refundable, non-upgradeable, non-transferable, or non-changeable
without a hefty fee.


Airline fare classes are commonly indicated by letter codes, but the
exact hierarchy and terms of these booking codes vary greatly from
carrier to carrier.



First class codes


  • F, A, P, R

On domestic flights, F commonly indicates first class on a two-cabin
plane. If a three-cabin aircraft is used, P (for "premium") may be used
to distinguish the higher level of service in first class. The R code
indicated
supersonic transport and was no longer used after the retirement of the Concorde, however with the introduction of the new Airbus A380, Singapore Airlines
has re-introduced the R class to distinguish their "Singapore First
Suites" as a higher class than regular First Class. The A and Z codes
may indicate a first class ticket whose fare is reduced due to
restrictions on refunds, advance reservation requirements, or other
terms.


The codes in short:


  • F = Full-Fare First Class
  • P = First Class
  • A = First Class Discounted
  • R = First Class Suites (currently only Singapore Airlines), and formerly Supersonic (Concorde),

  • (a lowercase "n" after any class code indicates Night Service)


Business class codes


  • C, J, D, I, Z

On many airlines, C or J indicate full fare business class, whereas
discounted and thus restricted and typically non-upgradeable fares are
represented by I or Z.


The codes in short:


  • C, J, D = Full-fare Business Class,
  • I, Z = Business Class Discounted,
  • (a lowercase "n" after any class code indicates Night Service)


Economy class codes


  • Full fare: Y, B
  • Standard fare: M, H, N
  • Special or discount fares: G, I, K, L, Q, R, S, T, U, V, W, X

On most airlines, unrestricted economy ticket is booked as a Y fare.
Full fare tickets with restrictions on travel dates, refunds, or
advance reservations are commonly classed as B, H, or M, although some
airlines may use S, W, or others. Heavily discounted fares, commonly T
or W, will not permit cabin upgrades, refunds, or reservation changes,
may restrict
frequent flyer program
eligibility, and/or impose other restrictions. Other fare codes such as
X are restricted for use by consolidators, group charters, or travel
industry professionals.


Most low-cost carriers have greatly simplified the fare classes they
use to a handful of cases, unlike the dozens employed by a traditional
airline. While some traditional carriers have followed, others continue
to prefer price discrimination over commoditization.


The codes in short:


  • B = Economy/Coach Discounted
  • E = Shuttle Service (No reservation allowed), or Economy/Coach Discounted
  • G = Conditional Reservation
  • H = Economy/Coach Discounted
  • K = Economy/Coach Discounted
  • L = Economy/Coach Discounted
  • M = Economy/Coach Discounted
  • N = Economy/Coach Discounted
  • Q = Economy/Coach Discounted
  • R = Economy/Coach Heavily discounted
  • S = Economy/Coach
  • T = Economy/Coach Discounted, or Premium
  • U = Shuttle Service (No res. needed/Seat guaranteed)
  • V = Economy/Coach Discounted
  • W = Economy/Coach Premium
  • Y = Economy/Coach
  • (a lowercase "n" after any class code indicates Night Service)

Travel class - Wikipedia, the free encyclopedia

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