Tuesday, October 21, 2008

US Airlines Market looking down a hole

Some latest research suggest that there are lot of people who are refraining from even thinking to travel.. leave aside actual travel :D

Here is some research done by MarketingChartsTwo-thirds (66%) of Americans are concerned about high costs when
planning air travel - including ticket prices and baggage fees, and
more than half are also concerned about delays (56%) and the
possibility of terrorism (53%), according to a national survey conducted by Ipsos on behalf of Access America.


  • Two-thirds (66%) of Americans are concerned about high costs when
    planning air travel - including ticket prices and baggage fees, and
  • more than half are also concerned about delays (56%) and the
    possibility of terrorism (53%), according to a national survey conducted by Ipsos on behalf of Access America.
  • Women (70%) are more likely than men (57%) to be concerned with costs, including ticket prices, baggage fees, and related fees.
  • Women (58%) have a higher propensity than men (51%) to be concerned
    with delays resulting in missed connections and lost vacation time.
  • Women (61%) are much more likely than men (47%) to be concerned about terrorism.
  • Women (56%) are more likely than men (49%) to be concerned with baggage issues, including loss and delay.
  • 45% of women, vs. 39% of men are more inclined to be worry about
    fewer flights to choose from and the onboard comfort and amenities that
    airlines are currently offering.
  • Women (45%) are also more likely than men (36%) to be concerned about airline bankruptcies.


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