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Its Loyalty

Sunday, December 23, 2007

Good Articles on Loyalty Marketing






































1. Loyalty programmes have far reaching consequences - make ... 28-November-2007
2. Direct marketing opportunities for the Indian travel industry 29-October-2007
3. Retail Loyalty Programs: seven points to ponder 26-September-2007
4. Acquisitions & Retention – the two sides of the same coin 26-September-2007
5. Rewards planning for channel loyalty programs 27-August-2007
6. Three things that will impact Direct Marketing by 2010 25-July-2007
7. What do the world's best retail loyalty programs have... 05-June-2007
8. Pain points in a loyalty program design 05-June-2007
9. Are you into the 5th Generation of Loyalty Programs? 05-June-2007
Posted by Yogendra at 11:02 PM
Labels: research

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      • Insider - Trading Frequent Flyer Points
      • FlyerGuide.com (FFP Wiki)
      • Cool Cartoons on Frequent Flyer
      • Web Flyer... good help for frequent flyers
      • Economics of Loyalty
      • Loyalty Spin-off
      • Eight Ways to Build Customer Loyalty, Retention an...
      • Oracle CRM Strategy VP Mike Betzer boolish on Loya...
      • CRM Buyer!!! One stop shop for CRM system buyers
      • FrequentFlyer.com one stop shop for Airline Loylaty
      • Know your Fare Class / Travel Classbetter
      • Loyalty Program Effectiveness
      • 7 points to ponder about Retail Loyalty
      • Good Articles on Loyalty Marketing
      • Retail Loyalty: 57% shoppers globally are influenc...
      • Using Loyalty Cards in Retail Customer Understanding
      • Trading Customer Loyalty (Business of Points Excha...
      • Loyalty in Services Indusry... Are customers loyal...
      • Nova + : Loyalty Solutions by Pine Labs
      • Customer Loyalty 2.0, Articles by Bob E. Haye: Goo...
      • Aeroplan to acquire Nectar : Deal Complete!!
      • Good Article: Do low-cost carriers have low-class ...
      • Priority Club gets ‘Program of the Year’ award
      • Accounting for Loyalty Programs