AMR: Retail Loyalty Program Roadmap: Strategy, Best Practices, and Technology Options

The Retail Enhanced Loyalty Program Roadmap: Strategy, Best Practices, and Technology Options Thursday, March 16, 2006 Robert Garf, Janet Suleski, Fenella Sirkisoon

Most retailer loyalty programs are not optimal. Because of this, a majority of retailers with loyalty programs plan to revamp them over the next two years. Whether enhancing an existing program or looking to implement one for the first time, this Report provides a detailed roadmap, highlights field-tested industry best practices, and outlines the software marketplace to guide retailers along their journey. AMR Research clients, please login. This document is available to AMR Research clients only. If you would like further information about how to become a client, please contact info@amrresearch.com.