Innovation and creativity are among the key factors that define a successful customer loyalty program, particularly in the retail sector.
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The primary objective of the retailer is to keep the high-potential customer from straying by offering a loyalty program that is unique and exciting. That said, some underlying elements set apart the world’s most successful retail loyalty programs from the also-rans.
- Clear and specific objectives
- Thorough research and analysis
- The feel-good factor
- Smart rewards
- Technology
- Data mining
- Ongoing communication
- Organizational commitment
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