What can we expect to see from Oracle next year, in terms of CRM that is?
.... Also, loyalty is another focus area
for us. Up until recently most in the industry have gotten loyalty
wrong -- they think of it only as a marketing
campaign. But it is not so one dimensional -- you have to leverage
sales and service as well, just like the airlines have done with their
loyalty campaigns. Airline miles, in fact, is one of the greatest
loyalty campaign examples of all time. We want to apply those lessons
in other areas now.
Read full interview: CRM News: Trends: Oracle VP Mike Betzer: The Mainstream Is Waking Up to CRM
.... Also, loyalty is another focus area
for us. Up until recently most in the industry have gotten loyalty
wrong -- they think of it only as a marketing
campaign. But it is not so one dimensional -- you have to leverage
sales and service as well, just like the airlines have done with their
loyalty campaigns. Airline miles, in fact, is one of the greatest
loyalty campaign examples of all time. We want to apply those lessons
in other areas now.
Read full interview: CRM News: Trends: Oracle VP Mike Betzer: The Mainstream Is Waking Up to CRM
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