Friday, December 21, 2007

Using Loyalty Cards in Retail Customer Understanding

How Do I Count Thee? Let Me Love the Ways


A July 2007 online survey of 180 senior retail executives reveals
that 40 percent of businesses surveyed use purchase history tracked by
using loyalty cards as their primary source of customer understanding.
Other primary listening mechanisms:



Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

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